Debra Russell, Keynote Speaker and Professional Development Trainer, brings years of experience training professionals in business, financial and emotional intelligence to expand your players’ success on and off the field.

Book Debra to speak!

“…Debra provides clear and concise steps to cultivate the tools they will need to succeed in business.” Leyden Rosa-Rovelo, Business Affairs, Third Bear, Inc.

Debra Russell, a certified business coach, workshop leader and keynote speaker, and a Master Certified Practitioner of Ericksonian Hypnosis and NLP, works with professional athletes to help shape their success as the CEO of their career.

Very often, I find people who are truly passionate and talented spend all of their time and energy honing their skills only in the areas of their passion. Very often this extreme focus leaves them ill-equipped to excel in their business. As a result all of that talent doesn’t lead to the level of success in their business that their talent deserves.

This is particularly true in the world of sports, as athletes struggle to manage their business and their team, too often relying on others to make decisions only they should make. Because they don’t have the business savvy and confidence they need.

I am committed to supporting athletes as entrepreneurs, to create prosperous and sustainable businesses that will thrive long after they retire from their sport.

In 2001, Debra trained with the Australian based Results Coaching Systems and become a Certified Business Coach. She extended her training to also be certified as a Lead Trainer and has trained over 40 coaches for RCS. This positioned Debra to also become a motivational leader and presenter offering innovative workshops and seminars at professional development conferences in several different industries and countries

“Thank you so much for speaking and mentoring at the 2005 TAXI Road Rally. The buzz on the street was that your workshop was absolutely loaded with critical information.” Michael Laskow, President, TAXI

These programs include:

  • Entrepreneurship for the Non-Business Mind
  • Build Your Financial Foundation (also an eBook Workbook)
  • Niche Marketing – How Thinking Small can Payoff BIG!



  • Transform Your Beliefs – The Key to Success
  • Emotional Intelligence
  • Time Management 101: The Art of Juggling
“…Your presentation skills, knowledge and professionalism were much appreciated, and contributed to the conference’s success.” Steve Dulson, President, Far-West

Learning from her mother, a CPA, Debra discovered how to budget and how businesses work from the early age of 11. From her father, who holds a PhD in Experimental Psychology, she was gifted with an intuitive insight into human behavior. Debra has discovered that she can combine both of these talents through the modality of coaching to inspire deep and lasting change in her clients and empower them to create real success in their business.

Additional Workshop titles are available upon request.

Or ask Debra to design a program for your organization or event


What others are saying about Debra Russell:

‘Debra Russell applies principles of business and organizations to the lives and work of artists, giving them new ways to deal with their lives and careers. Her workshops provide valuable tools for both performers and presenters. Her approach gives practical advice and motivation, rather than pop-psych feel-good fluff. I think the most important thing I got from “Business Management for the Creative Mind” is the idea that thinking of arts in a businesslike way isn’t “evil” or “unartistic”. Left brain vs. right brain thinking aren’t enemies, rather they can work together. If you can accept input from both sides, you can be both artistic and organized…and that’s a good thing!’
Nick Smith, Performing storyteller, Coordinator – Caltech Folk Music Society
Board member – California Traditional Music Society, Board member – FARWest

“You’d think a group of 100+ journalists would know how to do things before deadlines but Debra Russell’s Time Management 101 workshop really opened up our eyes.
Many of our members were hungry for her insights. Her process has helped to transform our thinking about time for which these journalists (and their editors) will be very grateful.”
Don Lipper, President of the Capital Region Writers Bloc

‘Debra’s high energy, motivational presentation style kept the participants of this year’s Booking Agent Training School enthusiastically involved throughout her Time Management 101 seminar.’
Jeri Goldstein, Coordinator and Developer of Folk Alliance’s Booking Agent Training School
Author, How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring

“Most speakers who deliver lectures on leadership do just that – lecture. Debra embraced the theme of our Leadership Symposium by stepping out of that box; her entire presentation was instead founded on the ideas of her audience. In that way, her lessons became a truly engaging discussion on creativity, boldness, and confidence. Listening to her present, I was very intrigued by her challenge to us: do something new each day. It’s something that’s stuck with me ever since that day.”
Mary Rachel Keville, Syracuse University Class of 2016